16 Ways to Connect with Customers and Clients via Social Media

Oct 6 2015

by Mandy Edwards

16 Ways to Connect with Customers and Clients via Social Media - Southern C

Pinterest just hit 100 million users. Instagram tops 300 million. Facebook boasts over 1 billion. If you think you don’t have an audience on social media you’re wrong. If you’ve been told that social media just won’t work for you – you’ve been told a lie.

You do and you can.

A couple months ago I gave a talk at a University of Georgia Small Business Development seminar about connecting to and with customers using social media. This is a frequent question that comes up when they consult with smaller businesses.

In my talk, I gave them 16 actionable ways they can connect, starting right now –

  1. Use Twitter Lists.
  2. Use Facebook Interest Lists.
  3. Use Mention or Google Alerts.
  4. Tag people and/or businesses in your social media posts.
  5. Start the conversation.
  6. Don’t fear the non-response or negative response.
  7. Be in it for the long-term.
  8. Don’t broadcast.
  9. Don’t take yourself too seriously.
  10. Support the businesses you are targeting.
  11. RESPOND.
  12. Share your warm & fuzzies.
  13. Make use of white papers/webinars/free resources.
  14. Use LinkedIn’s Advanced Search.
  15. Look up local events and opportunities on MeetUp.
  16. Advertise on Social Media.

Also included were 2 case studies – JetBlue Airways and Denny’s. Click below for the full presentation.

prezi screenshot

What other ways would you add?


Mandy Edwards View More Blog Posts from this Author

Midwest Transplant. Wife. Mom to 2 redheaded daughters. Owner of ME Marketing Services, a social media marketing company. Proud University of Georgia alum and Bulldog football season ticket holder. Honored as one of UGA's 40 Under 40 Alumni for 2016. British Royal History Fanatic. Love all things Southern.

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