A better understanding of the experience your organization delivers, how to tell your story, and how you can interact with your customers in a more powerful way.
A clearer picture of how your organization competes today, and how to position yourself in the marketplace to best take advantage of your strengths.
Tips for how to infuse the message throughout your marketing platform, including your website, social media and other marketing and promotional efforts.
How to design and implement your social media strategy using your brand story while looking at who you want to target and on what platforms.
An understanding of the content to share on your social platforms that will convey your brand story and how to curate content to engage your followers.
A baseline of what social advertising options works best for what businesses.
Workshop Option 2:
What is PR & How to Make it Work for You
with Leapfrog PR Co principals Libba Osborne and Jackie Thomson (limited to 20 attendees)
Whether you’re big or small, a PR strategy should be a part of your business plan. Leapfrog will break down easy-to-execute tactics for creative entrepreneurs. From storytelling to social media, pitching to strategic partners, you’ll leave armed with the tools to get noticed by the right people.
Cheri Leavy is a connector, cheerleader and marketing consultant for fellow entrepreneurs. Constantly on the lookout for the newest talent in the South, Cheri has a passion for helping entrepreneurs create and share their brand storytelling through her endeavors - The Southern Coterie • guide2athens • Bulldawg Illustrated