A highlight of Leapfrog’s participation in The Southern C Summit is bringing some of the talented editors that we work with to charming Charleston. We were thrilled for Eddie Ross to join us this year. Eddie is currently print and digital editor for Better Homes & Gardens where he thoughtfully produces home, decorating, DIY and entertaining stories. It’s difficult to find a magazine that hasn’t had a sprinkling of Eddie’s talent on its pages. He has been a design, decorating and food editor for a wealth of wonderful publications – House Beautiful, Martha Stewart Living and Food Network and his work has been featured on the pages of Southern Living, Lonny and InStyle, Domino, Vanity Fair, Country Living and the New York Times. In addition to print media, he has also appeared in Bravo’s interior design competition series Top Design.
We had a hankering to know what inspired Eddie while he was in our hometown for the Summit and he obliged!
Libba: a favorite bit of advice or takeaway from another summit panelist?
Eddie: I’m always inspired by my friends Lindsey Boyd and Gwen Whiting who started their company the Laundress a decade ago. They identified a need in the marketplace, acted on it and have never looked back.
Libba: was there an attendee or business that really resonated with you? why?
Eddie: I’ve known Lindsey Carter of Troubadour Clothing in Charleston since we were teenagers in Connecticut. While reconnecting with her during the summit, I learned how hard she has worked to build her business and to make her dreams a reality. Now her clothes are on the cover of the catalogue for Anthropologie! Plus, she’s a stylish mom of twins!
Libba: one thing you didn’t address in the media panel that you wish you had?
Eddie: Whether it’s food, arts, crafts, interiors or parties, there are so many creative people out there designing and making gorgeous things that deserve to be recognized. When you pitch stories via email or social media, make sure your personal style shines in every image.
Libba: favorite thing about the TSC Summit?
Eddie: The energy! The enthusiasm! The collaborative spirit! It was all about making new friends and learning from their experiences.
Libba: favorite find in charleston – can be a garden spot, restaurant, store, item bought, etc?
Eddie: I was doing a quick spin through the Terrace Oaks Antiques Mall when I scored a set of eight English Sheffield plate seafood forks with an M monogram. I can’t wait to use something so fancy to serve a casual dish, like a summery watermelon and feta hors d’oeuvre.
Not to wish away a Summer that’s just begun, but we can hardly wait to get our hands on Eddie’s book Modern Mix: Curating Personal Style with Chic and Accessible Finds debuting September 1, 2015. Take a peek and pre-order!
leapfrog is a boutique public relations and marketing firm specializing in “lifestyle” related businesses – from specialty food products, dining and fashion, retail and design. Based in Charleston, SC, leapfrog’s small, savvy team of professionals offers a unique mix of national brand experience and an extensive media network with the advantage of accessible and high-touch customer service.