Teresa Earnest Photography is now Teresa Earnest Social (I can’t believe I just typed that!) This shift in my business has been a long time coming. From learning about storytelling from Libbie Summers at the 2017 Summit to the first time I heard Waiting on Martha speak about social media in 2016 (twice!) I knew that I needed more social media in my business.
In the past 3 years I’ve mentored college students, friends and other entrepreneurs about their own paths…and encouraged at least half a dozen of them to begin a social media marketing firm. I’ve followed other firms I admire closely and even partnered with some for my own clients. And then for 9 months last year, I worked with a client and was solely responsible for their Instagram, from creating the content, posting and engaging with the audience. It wasn’t just a photography business any more. In that time, the account grew from less than 100 followers to 50k. I realized that the combination of creating fun, original content–using photos and videos–paired with the management and engagement on social is the magic sauce. So TES was born.
I get that hiring a firm for content creation and social media management isn’t for everyone–or not at first at least. But from my experience, I can promise that there are fun, simple things a brand can DIY to create good visual content…and push that content onto their social channels, which is want to share with you.
“There are fun, simple things a brand can DIY to create good visual content…and push that content onto their social channels.”
Through a series of articles, I’ll be sharing some photography tips on how you can begin making your social media shine a little brighter! Some topics we will discuss:
But first I want to delve into how you can start shooting flat lays of your products…at home. With an iPhone. I’ll be demonstrating these tips live on The Southern C’s Instagram on Friday, July 6th, but if you missed it or simply want a recap, I’ve included them below.
If you have any questions on shooting flat lays, please let me know in the comments below!