Learning the Art and Science of Pinterest: A Summit Follow-Up

Mar 13 2017

by Mandy Wooley Edwards

The Southern Coterie blog: "Learning the Art and Science of Pinterest: A Southern C Summit Recap" by Mandy Edwards (photo: Kelli Boyd Photography for The Southern C)
Pinterest is for yourself, not your selfie. (photo: Kelli Boyd Photography for The Southern C Summit)

When I attended this year’s Southern C Summit, I, along with 200+ others in attendance,  had the privilege of hearing Nikki Bazzani from Pinterest present. It was great to be in the room with someone who could give answers from the source. Her presentation was about the art and science of Pinterest, and yes everyone, there is a true art and science to it.

Here is what she shared, and every business owner using Pinterest needs to take note of this! FYI, Pinterest is second largest search behind Google 😉

It’s no surprise that every story is rooted in an idea. And every idea is a pin. Those pins are what helps us discover and ultimately do what we love.

Pinterest provides a wealth of content for anyone who is looking – the mom looking for new recipes, the marketer looking for an infographic, the bride looking for ideas for her wedding, the husband looking for birthday ideas for his wife. A good number of businesses have an audience on this platform, and they should with 150 million active monthly users pinning away.

But where do you start? How do you use Pinterest for your business, much less create that perfect pin that will capture the attention of the pinner scrolling through?

Before you put together a pin for Pinterest, keep these things in mind:

Knowing those few things, there is a psychology behind creating a pin, much like the psychology advertisers use in creating their ads and how you see them. Here are three principles to stick to.

3 Good Principles of a Pin

  1. They are visually arresting
    • The pin is a canvas, so use it. Play with text color (bright that pop), texture, pattern. Use black and white. Play with space. Add your products, logo, etc.
  2. They are inspiring
    • Motivate pinners with helpful tips, lists, and how-tos. Show the pinner what they are going to find when they go to your site.
    • Motivate with variety.
    • Motivate with novelty.
    • Motivate with trends and cultural reference (check out their Pinterest 100 trend report here).
  3. They are actionable
    • Make it easy – tell them what to do.

Once you have your pin planned out, that’s not the end of it. You have to nail it. Think of the pin as your piece de resistance. Ask yourself these eight questions…

Of course, there are more ways your can always make your pin more helpful…

Show lists and multi-products.

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Instructions and How-tos –  let the pinner know what they are getting.

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Detailed descriptions – use all the space you can.

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Text overlays – just be careful not to use too much.

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Tasteful branding – use your branding, your logo, list your website.

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Once you start using Pinterest for your business, there are a lot of opportunities for you to grow your brand there. For example, take advantage of group boards. Look at Tribes through TailWind (an AMAZING Pinterest management tool). Pin from brands you want to work with, pin to support small businesses.

Monica Lavin of Lavin Label, who had partnered with Pinterest, also shared her experience and some helpful tips on how to get the most out of this platform.

Monica’s Tips

Here are some best practices for all of us to take –

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Are you using Pinterest? If so, what are your success stories? Remember every idea is a pin. Those pins are what helps us discover and ultimately do what we love.

 

Images courtesy of The Southern C Summit

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Mandy Wooley Edwards View More Blog Posts from this Author

Midwest Transplant. Wife. Mom to 2 redheaded daughters. Owner of ME Marketing Services, a social media marketing company. Proud University of Georgia alum and Bulldog football season ticket holder. Honored as one of UGA's 40 Under 40 Alumni for 2016. British Royal History Fanatic. Love all things Southern.

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