I’ve teamed up with Marti Tolleson, fellow Southern C Summit alum and owner of Two Friends to talk GA/FL weekend. Two Friends is an eclectic boutique is located in the heart of the island in Redfern Village across the way from my family’s restaurant Bubba Garcias and packed full of gorgeous home accessories and some of my favorite boho lines perfect for the easygoing style in St. Simons. Two Friends continues to keep me captivated on social media posting new styles, sales, etc. You can often find me at my desk swooning over the latest from Johnny Was…
Since I haven’t been home for the game in several years I wanted to find out what they’re wearing over the weekend, where are they shopping and eating, and where they are watching the game. Additionally, with GA/FL being big business for local shops I was dying to know how they use social media during a really big travel weekend.
Saturday:What are you wearing? Where are you going?
As an entrepreneur in retail, how do you utilize the power of social media to increase foot traffic during a big weekend?
Social media is our biggest, strongest form of reaching our audience. We’ve been posting for the weekend on Pinterest and Instagram for several weeks.
Do you have a favorite social media channel? Why?
Each channel for different reasons but my overall favorite is Instagram. We are able to give a nice “snapshot” of our store however, Snapchat is rapidly becoming a new favorite… It’s a great way to show our personality!
Did you ever have an ah-ha moment in your social media strategy that drastically improved foot traffic or online sales?
Yes, during Hurricane Hermine we delayed our opening due to weather. We decided to make “Hurricane” punch to serve so we snapchatted and IG storied the process of making the punch and ended up have a RECORD day! Taking a rotten weather day and turning it into a pretty fun shopping day!
How do you feel about Instagram Stories? Are you using them?
We love stories! Its a great way to show our personality and bit of behind the scenes. Customers continuously tell us they love watching our stories!