It’s been a over two years since I released the new vision and branding for Chancey Charm. It was a tedious process, but as I look at our logo, site structure, focus, and images today, I know that it has been worth the years of sacrifice and continual development. As I take a moment to review the many visions, logos, and site designs we have had over the past few years, I can’t help but giggle a bit. It’s been a crazy journey; one that began in Denver, Colorado as a daydream and divine conversation in a park one sunny afternoon with my husband. I’ll never forget what a simple dream it was. I wanted to encourage women through their engagement season and create beautiful weddings, that guest enjoyed. I wanted the creative freedom to run my own business and flexibility to make my own hours as a future mom. I never imagined what was ahead for this small business.
After about a year of planning in Denver, my husband and I moved back home to Atlanta. As I moved back, I was faced with such an identity crisis. Who was I in this big, bustling city? I was surrounded by so many talented event industry professionals and creatives. What did I have to give? What made me unique, noteworthy, hirable! It was around this time that I met Odalys of Odalys Mendez Photography. She is a super talented film photographer and incredible mother of two, who, over a cup of coffee, inspired me to get back to the basics of beautiful design through the use of a pure form of artistic expression. It didn’t take me long to realize the rendering and sketching skills I had developed in Interior Design school at the University of Georgia (go dawgs!); along with my penchant for fabrics and fabulous furnishings, needed to be my calling card. What I didn’t expect was how it would reignite my passion for incredible design and bring new life into my somewhat stagnant and draining business.
I think that the biggest mistake that most entrepreneurs make is looking around too much. In the age of such a social media frenzy, it can be easy to find yourself spending hours pouring over your competitions website and social media feeds. Trying to figure out what makes them successful, is not going to necessarily make you successful. I really encourage fellow entrepreneurs to take a step back from the computer and assess what makes them unique in their industry and move forward from there! I am forever grateful for Odalys’ friendship and that simple cup of coffee where I realized that it was time to stop looking around and start looking inward. Odalys is a cheerleader for my business and mentor in a hectic industry, where finding someone who can provide perspective on your identity and brand is so very important. After I found my vision, I realized that it no longer fit my brand. I was stumped for months by how I would actually communicate who I was as a designer and who we were as a wedding planning and design firm to prospective clients. The ugly rumor is true, before my latest re-brand, I changed the Chancey Charm logo at least five times in the span of a year. I switched our “feel” faster than my husband could possibly keep up with. I cringed every time he saw the latest addition, knowing he thought my time could be better used in other pursuits. A little over a year ago, I finally gave up. I needed help. I needed clarity for my brand and my sanity. I needed a professional! And then, through a connection by an industry friend, Jessica entered into my life! I cannot thank Jessica Clark of Ecru Stationery & Design enough for her time and talent on our new brand. She is the brains behind the logo and site design; pushing CC towards the luxury clientele my designs and skills are structured for. Paying for a professional, who is not bogged down in the processes of your business every day, to help you develop your brand is crucial to success. I can’t say that enough. You desperately need someone who has enough distance to see what you can’t and help cast your reach farther than you can dream.
In my journey, I am so very thankful for these ladies who saw me better than I saw myself. I am forever grateful for the vision, inspiration, and encouragement they gave me. If there is one piece of advice I can give to women looking to start their own creative business, it would be to find other industry professionals that they can glean encouragement and perspective from on this journey. For information please check out my business and wedding planning resources at Chancey Charm.