Southern C Summit – Nashville, Tennessee

Fall 2013

Overview

Welcome event at Mason’s with Chef Brandon Frohne • Lindsay Bierman tours of the Southern Living Idea House • The Goo Goo Cluster/Tennessee Sipping Cream Party Bus • Finding the Millionaire Inside of You! presented by Ryan Dorhn • Your Brand in the Inbox presented by Cynthia Price of Emma

Presenters

Lindsay Bierman

READ BIO

M. Lindsay Bierman was named Editor-in-Chief of Southern Living in August 2010. In this role, Bierman drives the editorial vision, direction, and content for the country’s seventh-largest monthly paid consumer magazine, which includes five regional and three tablet editions. Along with key senior executives, Bierman leads the strategic development of the iconic Southern Living multimedia brand, ensuring that its digital franchises, 12+ annual special issues, dozens of books, and hundreds of licensed products—from furniture to tabletop to plants—reflect the brand’s core mission and values.

Under Bierman’s direction, Southern Living has grown and flourished in an extremely challenging business climate. Year-over-year newsstand sales have increased, and December 2012 was the best-selling issue in six years. Readership among 18- to 34-year-olds is up, reader satisfaction is up, average subscription price is up, and the brand delivered a 2.4% bonus on an already massive 2.8 million rate base (Fas-Fax).

Bierman and his team have introduced a broad spectrum of print and digital franchises to the brand, including “The Paper Napkin Interview” with a Southern celebrity, “Biscuits & Jam” video series featuring top Southern musicians, and “The South’s Best Tailgate” contest, which generated widespread media attention and drove more than a half million votes online. He has also hired a cadre of talented, well-known contributors, including NBC Correspondent Jenna Bush Hager; Pulitzer Prize-winning author Rick Bragg; writer Allison Glock; and the blogger Whitney Wise Long of The Southern Coterie, the social network of the South.

Before joining Southern Living in early 2010 as Deputy Editor, Bierman spent two years as Editor-in-Chief of Coastal Living, where he led a top-to-bottom repositioning that improved reader satisfaction, increased total circulation by 10% to 3.6 million, and received top honors from Folio and ASME. He also launched four major home furnishings collections, including an award-winning line of case goods for Stanley. Previously, Bierman was Founding Executive Editor of Cottage Living. Bierman also served as Executive Editor and Design Director of Southern Accents. He joined the company in 1997 as the first Homes Editor of Coastal Living.

Earlier in his career, Bierman practiced architecture, researched, and wrote extensively for the renowned New York firm Robert A. M. Stern Architects. He has also written for Elle Décor and Interior Design. Bierman graduated from Georgetown University, studied abroad at the acclaimed L’Institut d’Études Sciences Politiques de Paris, and earned a master’s degree in architecture from the University of Virginia. He currently resides in Birmingham.

CLOSE BIO

Amy Flurry

READ BIO

Amy FlurryAmy Flurry is author of the new guide to DIY publicity, “Recipe for Press,” supporting her popular DIY PR workshops and consultancy designed to strengthen relationships between entrepreneurs and editors. Amy’s twenty years as a contributor to some of the biggest publications on the newsstand and online, including InStyle, Conde Nast Traveler, Country Living, Design Sponge and Lucky magazine, brings fresh perspective to the conversation and implementation of communications and publicity development.

In addition to Recipe for Press, Amy co-founded Paper-Cut-Project, a company that conceives art direction and highly crafted installations with clients including Kate Spade, Hermes, Valentino, Cartier and the Victoria & Albert museum. Paper-Cut-Project’s work has been featured in the NYT, Italian Vogue, Nylon, Selvedge and Marie Claire Taiwan. She lives in Athens, Georgia with her husband, Alan, and their two children.

CLOSE BIO

Anne T. Pope

READ BIO

Anne Pope has extensive experience in the public relations industry. A native of Charleston, SC Anne began her career in New York City with Random House/Clarkson Potter Publishers where she assisted with the editorial process for well-known lifestyle authors. She segued into public relations and rose through the ranks at two New York PR agencies, managing programs for corporate clients such as Neiman Marcus, The Horchow Collection, Swarovski Crystal and a variety of Kraft Foods brands including Cool Whip, Jello and Altoids Mints.

Anne returned to Charleston in 1997 and established Leapfrog Public Relations where she worked with a number of high profile businesses in Charleston and across the Southeast including Krispy Kreme Doughnut Corporation, SEE Eyewear, Cynthia Rowley and Tara Guérard Soirée among others.

She has contributed to The Robb Report, Charleston Magazine, Art & Antiques and Skirt! magazine among other publications. Anne sold Leapfrog to her colleagues in 2009 (and the firm continues to be one of Charleston’s premier boutique PR agencies). She joined Tara Guérard, LLC in 2012 to oversee business development.

Anne is an active member of the Charleston community and serves on the boards of Ashley Hall School, the Preservation Society of Charleston and The Friends of the Addlestone Library at the College of Charleston. She is married to Mason Pope and they have three young children.

CLOSE BIO

Carrie Morey

READ BIO

Carrie Morey founded Callie’s Charleston Biscuits in 2005 with the goal of making the tender, buttery, made-by-hand biscuits of her mother accessible across the country. Touted by Saveur, Food & Wine, Southern Living, The New York Times and Oprah among others, her biscuits and pimento cheese collection are sold at high-end retail stores all over the country. In her cookbook debuting Fall 2013 – Callie’s Biscuits and Southern Traditions – Carrie tells stories about traditional and modern Southern foods. Morey has appeared on the NBC Today Show, QVC, and has been twice profiled by The Food Network’s hit television show Unwrapped. Morey was chosen as one of Martha Stewarts’ “Dreamers into Doers” in 2008 and profiled on the Martha Stewart Show.

Morey also operates an incubator, offering baking space along with mentoring to small artisan food businesses on location at Callie’s Charleston Biscuit’s bakery. She acts as a consultant to these entrepreneurs – helping them navigate everything from regulations to production and advising on marketing and growth strategies. Morey is a guest lecturer at the College of Charleston School of Business where for over five years she has been a vital part of the curriculum – presenting the Entrepreneurship Class with a yearly project and valuable lessons from a successful and sustainable small business.

CLOSE BIO

Cassie McConnell Kelley

READ BIO

Founder & Creative Director – Womanista!
Cassie McConnell Kelley is the founder & creative director of the lifestyle blog www.womanista.com She created the site as an outlet for sharing her passion for fashion, beauty, travel, interior design, & food+drink. Cassie resides in Nashville, TN, and you can also find her trotting the globe with her husband, Charles Kelley of the Grammy-winning band Lady Antebellum. Cassie previously worked as a music publicist and her real love in life is empowering women to be their best selves – through the lens of living beautifully as a “womanista”!

CLOSE BIO

Cynthia Price

READ BIO

Cynthia Price leads Emma’s partner development efforts, working to bring lots of fabulous new partners into the Emma community. A Nashville native and graduate of Miami University in Ohio, Cynthia has employed her natural ability to build relationships on both a local and national level for over 15 years.

CLOSE BIO

Jeff and Elizabeth Moore

READ BIO

Jeff Moore, originally from Nashville, Tennessee, is the founder of Green Olive Media. He has worked in the fields of design, marketing and advertising since 1995. Jeff serves as Creative Director and has completed a variety of design, branding and corporate identity projects based in numerous industries. Previous projects include work for lauded Mobil five-star chefs such as Guenter Seeger and Joel Antunes, nationally-recognized food and beverage clients such as Fire and Flavor Grilling Company, The City of Atlanta, and The Fabulous Fox Theatre. He has handled design for dozens of restaurants across the country. Jeff holds a B.S. in communications from the University of Tennessee and has completed post-graduate studies in web development, print design, and photography. His food photography is regularly featured nationally in numerous magazines such as Food & Wine, Food Arts, Bon Appetit, Wine and Spirits, Chile Pepper, Draft, The Wall Street Journal and Delta Sky and AirTran Go magazines.

Jeff is a proud member of the Southern Foodways Alliance and the Society of Typographic Aficionados, is a fan of Tennessee football, enjoys a good burger, and subjects the office to huge amounts of Willie Nelson, George Jones, and most any other country music recorded before 1980.

Elizabeth Moore’s professional career began in 1990 when she worked in public accounting with Evans, Porter, Bryan LLC on engagements in the agribusiness industry. The following years were spent in ascending positions with Equitable Real Estate Investment Management, Turner Broadcast Systems, and the Coca-Cola Company.

Offering a blend of creative and operational strengths, Elizabeth has worked to achieve client-company turnarounds and is recognized for her success in growing sales and profits, particularly in the hospitality and lifestyle markets. Her strategic approach to building a brand is reflected in her work as a partner in Green Olive Media.

Elizabeth attended Stetson University and Georgia State University and received a B.B.A. in Accounting/Marketing and a B.A. in English: Advanced Composition & Rhetoric. She serves on the Board of Directors for the Peachtree Road Farmer’s Market. Elizabeth is a member of the Southern Foodways Alliance, Slow Food Atlanta and Nashville, James Beard Foundation, Georgia Organics, the Southern Food & Beverage Museum, American Institute of Wine & Food, the Margaret Mitchell House and the Center for Southern Literature. She is a member of the Decatur First United Methodist Church and is a resident of the city of Atlanta where she resides with her partner / husband / musician / painter / Jeff, and their six-year old son.

CLOSE BIO

Jackie and Libba

READ BIO

Leapfrog is a boutique public relations and marketing firm specializing in “lifestyle” related businesses – from specialty food products, dining and fashion to textiles and design. Based in Charleston, SC, leapfrog’s small and savvy team offers a unique mix of national brand experience and extensive media network with accessible and high-touch customer service. Led by principals Jackie Thomson and Libba Osborne, current clients include Callie’s Charleston Biscuits, Tara Guerard Soiree, Fat & Juicy Beverage Company, Cirque du Soleil, VanJean, Schermer Pecan Co., and Troubadour among others. A graduate of the University of the South – Sewanee and The French Culinary Institute, Libba has been promoting culinary businesses for over a decade with boutique firms in Atlanta, New York and Charleston. An Atlanta native, she now resides in Charleston with her husband and two young sons. A native of Annapolis, MD and College of Charleston graduate, Jackie began her career working in the New York fashion industry and now partners with design and retail brands in the south and beyond. She lives in Charleston with her husband and son.

CLOSE BIO

Libbie Summers

READ BIO

Libbie Summers is an accomplished writer, culinary producer and stylist for television and print media. Her first solo book, The Whole Hog Cookbook, (Rizzoli, 2011) was was a multi-award winner including a national Foreword Award. Her second book, Sweet and Vicious— baking with attitude (Rizzoli, April 2014) will share delicious and inventive recipes alongside her trademark irreverent sense of humor. She is the co-creator and imaginative mind behind Salted and Styled, voted the Best Food Blog of 2013 by the International Association of Culinary Professionals, which uses one food related item each week as a muse for inspired living. Libbie lives in Savannah, GA with her super hot yacht-captain husband, Josh, and their son, Anthony. Their Vizsla, McGuire (Maggie), has her own instagram and runs their lives.

CLOSE BIO

Kristin Luna

READ BIO

Tennessee-based journalist Kristin Luna has been a card-carrying member of the media for more than a decade, after beginning her career in regional Southern newspapers in the late 90’s. After graduating from the University of Tennessee with a bachelor’s of science in journalism and electronic media, she worked for many major publishing companies in New York City—Newsweek, Time. Inc, Conde Nast and Wenner Media—and also moonlighted as a red carpet reporter for InStyle, Glamour, Entertainment Weekly and PEOPLE, interviewing everyone from Tom Hanks to Carrie Underwood. She currently freelances for a stable of magazines, such as Southern Living, Entrepreneur, Robb Report, Glamour, Redbook and many more. In 2007, Kristin launched her blog, Camels & Chocolate: Tales from a Travel Addict, and through it since partnered with many major companies, from Microsoft to Omni Hotels. In her “free time,” Kristin runs a digital marketing firm that focuses on bringing non-metro areas better Internet visibility and is the co-founder of KEEN Digital Summit, an inaugural digital media and tech networking event taking place in Nashville this fall. Kristin has lived in California, New York, Holland, Denmark and Scotland, but is happy to be back residing in her beloved South.

CLOSE BIO

Nan Meyers

READ BIO

Nan Myers, a fifth generation T’villan (from Thomasville, GA) opened Firefly with her cute dad ( the Atticus type) in 1996. Firefly was definitely the new kid on the block and so was she. Her Dad, an attorney, procured the antiques on the weekends, and she was in charge of buying everything else, as well as the day to day operations. In 1998, Travel and Leisure wrote that “Firefly could hold its own in Soho.” When she started, she was young, naive, and blissful; it never occurred to her that she couldn’t do it. While attending the University of Georgia in Sculpture, Nan worked at the infamous Bluebird Cafe, Frontier, and for R.Wood Studio. Nan credits Nancy Lendved (Frontier) for developing her “eye”. Frontier was like nothing she had ever seen before. She spent so much time there perusing her treasures from far-flung corners of the world that she was hired. She also had a “creative crush” on Rebecca of R.Wood Pottery, whom she babysat for, rented a log-cabin from, and made plates in exchange for rent. She has been carrying her pottery since opening her doors, and is now one of R.Wood’s top accounts in the United States. In 2010, Nan was asked to “put on a wedding” and “put on” she did. Quickly realizing that if she brought in folks that were “top notch” then success was inevitable. She was also able to collaborate with her favorite artist vendors like Coral and Tusk, Shanna Murray, Rifle and Mae Mae Paperie. She was in awe of the talent ( Empire State South’s Hugh Acheson and Ryan Smith, Christian Oth Studio, The Defibulator’s, etc..), but more importantly how genuinely nice and “real” everyone was, and being featured in Garden and Gun in Spring 2011 was just icing on the cake. She has now designed several weddings and private events, and enjoys the creative process that designing an event entails. In 2013, Nan officially became sole owner of Firefly. She needed to own it for better or for worse, and with sweet sixteen years under her belt, she is ready to put her whole heart mark on it. She lives in a historic house, in a revitalized neighborhood with her patient husband, their two wild monkeys(boys), three cats, and dog. In her “down” time, she enjoys being at home, sitting on her front porch and just hanging out.

CLOSE BIO

Elizabeth Nichols

READ BIO

Elizabeth Nichols, born in Nashville, TN, is the Chief Executive Officer of eCommerce marketplace, Taigan.com. Nichols is a well-respected businesswoman and philanthropist, with a deep passion for the arts, education, and mentorship.

Before dedicating her skills to Taigan.com and the online retail industry, Nichols broke numerous barriers as a young woman in commercial real estate development. She was a co-founder of, and for more than twenty years, she served as President of JDN Enterprises, Inc., a shopping center development company. Under Nichols leadership, JDN grew from a fledgling “start-up” to a publically traded real estate investment trust. Nichols has also contributed her business expertise and mentoring capabilities to numerous individuals, start-ups and has served on the boards of many private and publically traded companies through the years. Her business success at a young age was awarded with entry to Young Presidents Organization (YPO), subsequently World Presidents Organization (WPO), and Chief Executive Organization.

Nichols has a deep passion for the arts and education, which is evident by her involvement in numerous non-profit organizations and fundraising events. She was a founding member and former President of the Nashville Ballet, and has served on the Boards of The Harpeth Hall School, University School of Nashville, Cumberland Museum, Tennessee Repertory Theatre, The Rape and Sexual Abuse Center and Cheekwood Fine Arts Museum. Nichols has also served as Chairman of the Cumberland Caper (Cumberland Museum, beneficiary), Swan Ball (Cheekwood, beneficiary) and founded The Nashville Ballet Ball.

Over time, Nichols invested in and mentored numerous start-up businesses. In the spring of 2008 she learned about an idea that was being “tossed around” in Nashville, which caught her attention and in which she was interested in investing. What was later to become Taigan was the idea for an eCommerce marketplace that would connect discerning shoppers with highly curated merchants, presenting unique products. Taigan founders subsequently recruited Nichols to bring the idea to fruition and to serve as President and CEO, as she had been successful in building a significant business and had specific expertise in the retail “space”. She has since been dedicated to building Taigan’s brand and advocating on behalf of small designers around the world.

Nichols graduated Magna Cum Laude from the University of Tennessee, has been happily married to Donnie Nichols for nearly thirty years, and has a daughter, Mamie.

CLOSE BIO

Ryan Dorhn

READ BIO

Award-winning internet consultant, nationally acclaimed speaker, Emmy winner, author, TV producer and internet pioneer, Ryan Dohrn has been featured in USA Today, ABC, CBS, on Forbes.com and has made over 700 TV appearances and trained over 3,000 people around the globe.

As the former General Manager of Morris Magazines Interactive, Ryan created and managed the Internet strategies for 12 magazine web properties, one of which was top 500 consumer magazine Western Horseman.

Ryan is the proud father of two boys; Dylan and Ethan. As a family, the Dohrn’s raise AQHA race horses and Corgi dogs. With wife Andre’ they own several prominent barrel racing stallions and are the owner Synergy Stables formerly Rose Hill Plantation in South Carolina.

CLOSE BIO

Katherine Sandoz

READ BIO

Katherine Sandoz is a painter, illustrator and maker mixing media and metaphors in a red barn behind her 1931 cypress cottage in Savannah, Georgia. In addition to exhibiting in galleries and consulting as a visual strategist, she contributes to The Oxford American blog “Big Chief Tablet”, The Good Men Project and the award winning culinary blog “Salted & Styled.” Her work is fueled by a long term love affair with drawing, painting, story telling and the people and places she sees each day.

CLOSE BIO

Holly Phillips

READ BIO

Holly Hollingsworth Phillips is a residential interior designer and owner of The English Room, in Charlotte, North Carolina. Her work has been featured in Southern Accents, Southern Living, Charlotte Magazine, Charlotte Urban Home, Southpark Magazine and Better Homes and Gardens Windows and Walls. Holly’s blog, Musings of a Design Aficionado, features design and lifestyle content daily since starting in January of 2012. Holly recently hit 65,000 followers on pinterest. Her degree in Art History from Rollins College and degree in Interior Design from the American College influence her artistic and influential bent on social media and contribute to her strong online presence. Holly is married with three children.

CLOSE BIO