A Roadmap to Writing the Perfect Thank You Note

Apr 3 2017

by Allieway Marketing

The Southern Coterie blog: "Your Roadmap to Writing the Perfect Thank You Note" by Allieway Marketing (photo: Kelli Boyd Photography for The Southern C + Visit Savannah)
TIP! Take your thank you notes and draft with you to the interview. In a coffee shop on the block, sit down, write your email and drop it back off with the mail room or front desk. (photo: Kelli Boyd Photography for The Southern C + Visit Savannah)

 

Let’s be real, a thank you note isn’t going to change the course of your life. But in a world of digital communication, receiving something tactile and personal creates a warmer, more authentic, and more memorable interaction. And although you may be in the habit of penning a handwritten note only in the event of births, deaths, new jobs, and retirements, they are just as powerful in the event of business.

Whether as a follow up to a client meeting, networking event or one-on-one coffee with a fellow entrepreneur, a hand-written note can go a long way. We have created this roadmap-to-the-perfect-thank-you-note, with a professional application in mind, to get you started.

1. Be authentic – consider your stationary

 

2. Be thoughtful – consider your audience

 

3. Be strategic – consider a rough draft

 

4. Be aligned – consider a ruler

 

5. Be legible – consider your penmanship

 

6. Be colorful – consider your ink

 

7. Be prompt – consider your timing

TIP! Take your thank you notes and draft with you to the interview. In a coffee shop on the block, sit down, write your email and drop it back off with the mail room or front desk.

 

8. Be brief – consider time

 

9. Be specific – consider your meeting

 

10. Be sincere – consider your sign-off

 

11. Be different – consider your postage

 

One of the ways that Allieway Marketing uses the power of a thank you note is when following up after a meeting with a perspective client. By going the extra step to show our interest in them, we are displaying the value we can bring to their business – dedication, determination and attention to detail.

Do you have a particular approach to writing the perfect thank you note? We would love to hear about it!

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Allie Balling and Irene Pappas of Allieway Marketing are an unusually matched duo. With a background in construction marketing, Allie brings energy and dedication to an “outside the box” approach to marketing and graphic design. Irene’s experience is rooted in the fashion world. As a Public Relations veteran of the NYC fashion scene, Irene is committed to taking clients and brands to the next level through innovative outreach and engaging social media. Together, Allie and Irene have created a true alternative to conventional in-house marketing recourses for Allieway Marketing clients across a variety of markets.

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