One day away from deleting her Instagram account, Sarah Hollingshead received a message from a national brand which encouraged the popular Our Vintage Farmhouse blogger to stay. Since that fateful day, she’s grown into an Instagram influencer now approaching 300,000 followers.
“I was in love, oblivious, happily married, and, then I wasn’t. I had painted this happy picture and was going to delete everything. But, you can’t let life hold you down and I proved that to my daughter,” Hollingshead says.
Crate & Barrel was the national brand who contacted her and since that time, she’s collaborated with them on website content as well as a ton of other folks. After meeting her at the recent HGTV Urban Oasis House blogger event, which I was thrilled to help coordinate, Sarah was kind enough to share some of her top tips for growing an Instagram following. (Be sure you click here for her HGTV home tour.)
#1 Find your voice and your uniqueness and then rock it. Hollingshead says highlight your talents, gifts and what is special about you and express it.
#2 Engage, respond and create conversations within your post thread. Even if someone just posts “pretty,” respond and add more info about the posted moment. Appreciate them as a real person and not just a number. It is like making new friends, but they are virtual. Be real that if you run into them in public, you are the same person.
#3 It bothers me if people worry they aren’t a model or their home isn’t perfect. You should be proud of yourself. People love to see people in their photos. Share your lifestyle. Show your talents but show parts of yourself, family and life. They can relate to you. When I moved to a new home to start over, I had one wall that was perfect and behind it, my daughter was sleeping on an air mattress!
#4 Comment on big brand accounts. This engagement might lead to a potential relationship. Many of the business accounts don’t get a lot of comments. Be yourself and who knows? I’m a barefoot queen of summer and Crate & Barrel followed me!
“My number one top tip is to cut photos down to good, bright, crisp pictures which are pleasing to the eye far away. Focus on having good pics.
For future growth, she plans to continue her Instagram strategy but is increasing her blogging which is more financially beneficial to the single, working mom. “In the long-haul, you never know what is going to happen with Instagram. It is so important to your business,” Hollingshead says.