Do you remember your 21st birthday and the year that followed? Most are just out of college, or almost there – rarely touting “I’ve got it all together.” The story is a bit different for Devyn Miller, a 21 year old entrepreneur, approaching the co-ownership of a salon where she’s worked since high school. Having launched her own cosmetic line, Nine One Two cosmetics– opening the web store on May 31 – the response has been steady and growing, which is no surprise given Devyn’s natural ability to emerge as an expert in the beauty industry.
While at beauty school, she began blogging beauty tips and opened a related Instagram account. The account exploded, gaining over 13,000 followers from all over the world, making Devyn an expert in the beauty world. Recognizing the potential with such a following, her mother encouraged her to start her own line. “She encouraged me to formulate something I’d love, at a price I’d feel good about. Then, when I’m teaching clients make-up application, they can buy it direct.” With big plans for a clothing line, jewelry, and accessories, she’s beginning an enterprise and has the goods to make it happen. “Deciding upon a name was simple: Nine One Two Cosmetics was a way to commemorate my hometown. I want always to remember where I started and where I came from.”
Made in the USA and packaged locally, with a high-end feel but a reasonable price-tag, the goal is to offer affordable, quality make-up, while giving a percentage of the income to charities hand-picked by her clients; “I have a form on my website where you can make suggestions for worthy non-profits. Each month we choose a different one!”
Whether teaching make-up classes, and giving beauty advice, or outsourcing manufacturing and launching new make-up lines, Devyn’s goals are the same: “I want my life to be an inspiration for others. I’m young, and my goal is not to solely make a lot of money – there’s more to life than just making money.” With wisdom, focus, and experience beyond her years, Devyn is one to watch.